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Web Presence

Websites, online shops and marketing: I build your presence, bring it to your customers – and keep it maintained.

Arrange an initial conversation

A presence has three parts: the site, what you sell through it, and the route customers take to find it. Design, technology and visibility are planned together for that reason.

Does this sound familiar?

  • The site is old and hard to keep up to date.
  • The shop runs well, but you do not sell online yet.
  • The site is fine, but hardly anyone comes.
  • Ads are running, yet nobody explains the numbers.

What I take care of

  • Sort out the goals, the audience and the content
  • Build it: for phones and screens, accessibly
  • Set up the online shop and get products and stock under control
  • Run Google Ads and put the business profile in order
  • Sort out organic findability, newsletters and ongoing upkeep

What you achieve

  • Visitors immediately see what you offer
  • Your offer shows up when someone searches for it
  • You know what an enquiry costs
  • The site is still maintainable in two years

What this does not cover

  • The media budget goes to Google directly – it is not part of my fee.
  • Copy, photos and legal texts need your input.
  • Organic rankings cannot be bought; they take time.
  • Upkeep, hosting and third-party services are stated openly.

How we proceed

  1. Clarify goals, content and the functions you want
  2. Agree the structure and the visual direction
  3. Build it, fill it and walk through it together
  4. Put it online, build visibility and report openly

Examples from practice

Published only with the client's explicit approval — anonymised unless agreed otherwise.

Context: Online retail for office supplies and printer consumables

From a hosted shop builder to a shop of their own

Outcome: Catalogue and prices stay current across every channel. A price change is one run rather than a series of individual edits, and new requirements can be built without changing provider.

Verifiable metric: more than 20,000 articles maintained

Example sites to try out.

My own demos and projects, live on the web – not client work. Click through them before we talk about yours.

Home page of the demo website TDShopOwn project

Online shop

TDShop

Kuratierte Technik für Digitalisierung im Betrieb: Hardware, Netzwerk und Software mit eigener Einschätzung statt Herstellertext.

Address: shop.tracht-digital.de

Digital business card

Should your presence work harder for you?

Tell me what it needs to do and who you want to reach. We sort out the content, the channels and a sensible scope.

The first conversation

Goal
You describe where things get stuck. I ask questions and tell you honestly whether and how I can help.
Preparation
Two or three sentences about your situation are enough.
Outcome
Afterwards you know what comes first and roughly what it costs.
Costs
Costs only arise once we agree on an assignment.
Arrange an initial conversation