Consulting & Planning
- Typical starting point
- There are plenty of ideas, but no order to them.
- Outcome
- You know what comes first
- Scope
- Assessment
- Options & costs
- Concept
- Roadmap
For the self-employed, local businesses and small companies
Less manual work.
One point of contact for everything digital.
Data typed in twice, programs that don't talk to each other, an outdated website: I plan the fix, build it myself and stay your single point of contact.
What you can rely on
One steady contact
You always talk to me: Julian Tracht, owner, based in Schwarzenbek near Hamburg.
Who I am
Why me?
You need someone who keeps the whole picture in view — not someone who works through isolated tasks.
I advise and build. You never have to translate a decision between suppliers, and someone always knows how the whole setup fits together.
I explain the options in plain language and, if you want, stay responsible after launch.
What I offer?
Four areas, one point of contact. Pick a starting point — or let us work out first what you actually need.
Not sure which fits? Try the service finder
Process Optimization
- Typical starting point
- The same data gets typed in more than once.
- Outcome
- You stop typing the same data twice
- Scope
- Workflows
- Automation
- Less manual work
Tailored Solutions
- Typical starting point
- Several programs do not work together.
- Outcome
- Your programs work together
- Scope
- Connected systems
- Integrations
- Custom software
- Contract development
Web Presence
- Typical starting point
- The site is old and hard to keep up to date.
- Outcome
- Visitors immediately see what you offer
- Scope
- Websites
- Online shops
- Google Ads
- SEO
Which service fits you?
Three short questions, a first sense of direction. You can take the result straight into the contact form – nothing is sent until you submit it yourself.
Delivered for clients.
Projects from my work – with what came out of them and the services behind them.
Published only with the client's explicit approval – anonymised unless agreed otherwise.
Client project
Context: Sheep farm selling directly to its customers
An existing website, brought back up to date
Outcome: The site stays current without the business having to attend to it. For technical questions there is one point of contact instead of a hunt for who is responsible.
Client project
Context: Online retail for office supplies and printer consumables
From a hosted shop builder to a shop of their own
Outcome: Catalogue and prices stay current across every channel. A price change is one run rather than a series of individual edits, and new requirements can be built without changing provider.
Verifiable metric: more than 20,000 articles maintained
How I work.
No rigid process. The weight shifts with the job. The four steps below are the usual frame, not a corset.
Listening
To begin withYou tell me where things get stuck. I keep asking – and say honestly whether building something is worth it.
Outcome: clarity on whether, and on what, we work.
Concept
Depends on scopeWhat is needed, which route makes sense, what does it cost? The groundwork is there before any budget moves.
Outcome: a plan, a timeline and a budget with a ceiling.
Delivery
As agreedI build it and show you where it stands. Changing course is cheap along the way and expensive afterwards.
Outcome: you see early how it's shaping up.
Support
If you want itHandover, a walkthrough, and maintenance if you want it. Either way I stay your point of contact.
Outcome: you can work with it yourself.
The first conversation
- Goal
- You describe where things get stuck. I ask questions and tell you honestly whether and how I can help.
- Preparation
- Two or three sentences about your situation are enough.
- Outcome
- Afterwards you know what comes first and roughly what it costs.
- Costs
- Costs only arise once we agree on an assignment.
Example sites to try out.
My own demos with fictional companies, plus projects of my own – not client work. Click through them before we talk about yours.
Demo · fictional exampleWebsite
Demo & Partner Rechtsanwälte
Hochwertige Demonstrationsseite einer fiktiven deutschen Wirtschaftskanzlei. Keine Rechtsberatung, keine echten Kontaktdaten.
Address: demo1.tracht-digital.de
Demo · fictional exampleOnline shop
Dein Rhythmus. Deine Regeln. — BLOCK/01
Streetwear für deinen eigenen Rhythmus. Entdecke BLOCK/01, die interaktive Shop-Arbeitsprobe von Tracht Digital Solutions.
Address: demo2.tracht-digital.de
Demo · fictional exampleWebsite
Immobilienverwaltung — Nordstern Immobilien
Interaktives Immobilien-Verwaltungspanel mit Beispieldaten
Address: demo3.tracht-digital.de
Own projectOnline shop
TDShop
Kuratierte Technik für Digitalisierung im Betrieb: Hardware, Netzwerk und Software mit eigener Einschätzung statt Herstellertext.
Address: shop.tracht-digital.de
Own project
Digital business card
Contact details people scan instead of typing — mine, built like the ones for customers.
Thoughts & articles.
All articlesWhen the hosted shop builder stops keeping up
A hosted shop builder carries you reliably for the first few years. How to tell when it no longer does — and what a migration actually involves.
Read more
Why product upkeep doesn't have to be tied to a desk
People taking in stock are rarely at a computer. What changes when items and stock can be maintained from a phone.
Read more
Why a concept is cheaper than a second attempt
Planning feels like spending before anything happens. In fact it is the stage where changes cost almost nothing.
Read more
Pricing without surprises.
You can see what each service costs. When the scope is settled up front, a fixed price works too.
Consulting & Planning
€75/ hour
I sort out your digital plans, show you the options with their costs and consequences, and turn that into a clear roadmap.
Process Optimization
€70/ hour
I look at your day-to-day workflows, remove the steps nobody needs and automate the ones that really save time.
Tailored Solutions
€70/ hour
I connect the programs you already use, add the right tools and build custom software only where it genuinely helps.
Web Presence
€65/ hour
Websites, online shops and marketing: I build your presence, bring it to your customers – and keep it maintained.
How your price comes about
Assess
In the first conversation we clarify goal and scope. Costs only arise once we agree on an assignment.
Invoice
By effort at the hourly rate – or at a fixed price when goal and scope are clear up front.
Look after it
Monthly arrangements are available for ongoing support, if you want them.
What the effort depends on: the area, the scope and how clearly the task is defined.
- All prices are net and exclude VAT.
- Where ads are involved your media budget is extra; it goes to Google directly.
Which setup fits you?
In the first conversation we place your project. After that you know which model fits.
Arrange an initial consultationCommon questions.
I don't know what I need yet. Can we still talk?
Yes. Just say what costs you time or does not run smoothly. We work out the next step together.
Can you take a project from start to finish?
Yes. Depending on what we agree, I handle planning, delivery, coordination with your existing suppliers and the ongoing upkeep.
What does web presence include?
The website, an online shop if you want one, and the marketing that brings customers to it — Google Ads, findability and newsletters. We agree up front which of those makes sense.
Will you keep working with my current suppliers?
Where it makes sense, yes. What works stays — I close the gaps and coordinate the people involved.
What is the first step?
A first conversation. After it you know what comes first and roughly what it costs.
What does the first conversation cost?
Costs only arise once we agree on an assignment.
What does the price depend on?
The area, the scope, and how clearly the task is defined. Bounded projects can be done at a fixed price.
Do you stay involved after launch?
If you want — as needed, or as a fixed monthly arrangement.
Where shall we start?
Tell me in two sentences where things are getting stuck. I usually respond within 24 hours.
What happens next
- Goal
- You describe where things get stuck. I ask questions and tell you honestly whether and how I can help.
- Preparation
- Two or three sentences about your situation are enough.
- Outcome
- Afterwards you know what comes first and roughly what it costs.
- Costs
- Costs only arise once we agree on an assignment.